When hunger strikes, you're already undoubtedly thinking of food, so why not put in concrete terms? Turn to the table of calories on page and look up the foods you're tempted to wolf down. Think about their calories compared to the calorie deficit in your meal plan, and work out, in your mind, how much longer your diet will run if you add such a food every day. Rather than increasing your focus on food, that may let you balance the food you're craving in a purely numerical way against the forecast length of your diet and the knowledge that once the diet is done your weight problem will be solved and you'll never have to endure hunger like this again.