However different, New Technological Corporations coexist in the
market with other firms of all kinds. In the securities markets, the
stock of a New Technological Corporation may be incorrectly valued
because information regarding its financial shape has not reached the
market and the company is incorrectly grouped with ``high-technology''
companies with very different profiles. In the market for its
products, the New Technological Corporation may, by failing to
understand its own fundamentals at the event level, forgo competitive
advantages unique to it when competing against companies with
different profiles.
It is therefore in the interest of a New Technological Corporation to understand what distinguishes it from other companies, to exploit the advantages and palliate the penalties those distinctions confer, and, in the belief that the securities market miscomprehends and undervalues New Technological Corporations to explain, by word and deed, these distinctions to market participants.