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The Autodesk Customer

Based upon our collective experience, we believe that we understand a great deal about the typical Autodesk customer. He or she is probably not an employee of a large, manufacturing-oriented company. Rather, they are more likely to be a member of a small shop, or the manager of a small independent business where the expenditure of even $3,000 is significant.

When you pay for a product yourself, and see the checkbook balance drop, you tend to have a different perspective than if someone bought the system for you. It is more personal, and the commitment to that product, and the company that produced it, is greater.

Editor: John Walker